Oh, pop-ups. Many people find them annoying, and at best, are indifferent towards them.
When used tactlessly, they disturb your audience’s experience and cause them to exit your webpage. However, when employed subtly, pop-ups can be a useful tool for growing your email list as a business.
Should You Use Pop-ups?
Surprisingly, pop-ups actually work. In spite of their effectiveness, some businesses are hesitant to use them and risk annoying their target audience. Though there are certainly a lot of annoying pop-ups out there, not all pop-ups are created equal. The most successful ones are capable of almost a 10% conversion rate. This may not seem like much, but successfully convincing 10% of your site traffic to sign up for your email list will amass an impressive list over time. 10% of 100 daily visitors is still 10 more people to add to your growing email list every day. By the end of the month, that’s 300 more people on your email list. After a year, that’s almost 4000 more emails receiving your newsletter. Therefore, businesses that don’t employ pop-ups to encourage their audience to sign up for their email list are missing out on a great opportunity for growth.
Top 4 Tips For To Build Your Email List Using Pop-ups
There’s an art to creating a successful pop-up. Businesses have to achieve the perfect blend of designing a pop-up that is visible, but not irritating. Noticeable but not distracting. Attractive but not trying too hard. Here are some tips for developing effective pop-ups to grow your email list.
Design Appealing Pop-Ups
A good pop-up design can make the difference between a dismissal or a sign-up. To design an appealing pop-up, find the right balance between an image and a call to action. The colors and font in the pop-up should be in line with your brand. In terms of format, the pop-up should focus on a clear headline followed by words that offer something of value to your audiences, such as a discount or free trial.
Include Offers In Your Pop-Ups
One way to attract your audience to sign up for your email list is to include an offer in your pop-ups. This offer could be a free resource of some kind, a discount code, or a free trial. Study shows that websites that provide an offer in their pop-ups enjoy double the conversion rate of those who fail to include one. Including an offer in your pop-ups incentivizes people to listen to your call to action. When it comes to pop-ups, the more value you have to offer your audience, the more likely they are to sign up for your newsletter.
Cleverly Time Your Pop-Ups
Timing is key in pop-ups. Most websites time their pop-ups to appear on their landing page. As soon as the user visits their site, several pop-ups appear. About 76% of businesses employ this strategy for a reason. Logically, this might not make sense at first since your audience has had no chance to view your content. However, if you wait for one or two pages after displaying your pop-up, there’s a good chance some people have already exited your website. As a result, fewer people will see your pop-up, and even fewer will sign up for your newsletter.
This doesn’t necessarily mean that pop-ups should always appear immediately after your audience reaches your web page. This pop-up timing is only effective if the user is already familiar with your brand or has previously visited your page. To optimize the timing of your pop-up and mitigate the annoying factor, consider timing pop-ups lower on the landing page. This allows your audience to scan at least some of your content before being asked to sign up for your email list.
Use Action-Based Pop-Ups
Timing your pop-up to appear after your consumer has scrolled down the landing page is an effective action-based pop-up. Another action-based pop-up to consider is an exit-intent pop-up. These pop-ups are displayed before your consumer exits your website. Since these pop-ups allow consumers some time to digest your content, they tend to generate a higher rate of engagement.
Pop-ups require thoughtful planning and strategy to be effective. When done right, they are excellent tools for building your email list and growing your business.
Emily Henry is a tech writer and marketing specialist at Coursework Writing Service. She frequently writes about email marketing and other ways to grow your audience.