With every business going digital in today’s world, the competition online is getting stiffer. Nowadays getting your business noticed on Google is not so straightforward and simple as it once was. To make your business stand out from others in your space, it will need an effective SEO strategy at its back.
Search engine optimization helps your page or site rank higher in search results. It’s like cementing your online real estate, which will mean that your brand gets viewed by millions of potential customers when they search for a keyword related to your business.
On the other hand, if your website is not ranking in google search results, it will not be visible to your buyers. Hence, you are losing your target audience and business revenue.
Read on till the end to gather some helpful strategies on how to get your site recognized and ranked on Google.
Set Up a Google Business Profile:
The first step you should take upon entering the online space is to set up a business profile. People usually think that it is the same as adding your business to Google Maps, but it is a lot more than that.
Google Business Account gives business owners the management rights to optimize their profiles so they can showcase their brand. It gives a quick SEO win by ranking their business in local search results.
This is what Google Business Profile looks like:
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Even if you don’t make a business profile, Google will automatically add yours in Google Maps. In that case, however, you will no longer be able to optimize it for SEO.
Target Long-Tail Keywords:
Even if your content is outstanding, your website will not rank if you are targeting the wrong keywords.
People usually choose short-tail keywords because they are highly searched, but they are highly competitive as well. It is a mistake to target such keywords because there is almost zero to none chance of ranking for them.
When it comes to SEO, the safe and the more effective way to go is by targeting long-tail keywords, as they can bring in traffic from people who are already interested in what you have to offer.
These keywords are more specific and less competitive than the general keywords, making it easier to rank for them.
Long-tail keywords are also a great way to connect with your audience. By using keyword research tools like Google’s Keyword Planner and Ahrefs, you can find out what people are searching for that is also related to your business.
Then, you can create content around those topics that will interest your audience and help you achieve your SEO goals.
Make Your Website Mobile-Friendly:
It is more important now than ever to have a mobile-friendly website. In fact, Google now uses mobile-friendliness as a determiner of ranking in its search results.
This means that if your website isn’t optimized for small devices, it will be difficult for it to rank high on search engine results pages (SERPs).
A website that isn’t mobile-friendly is missing out on a lot of potential business. According to a report, 52.2% of all web traffic comes from mobile devices.
That number is going to continuously increase in the upcoming years, so it’s important that your website should be ready to capitalize on those growing audience numbers.
Follow these steps below to make your website is accessible on mobile:
- Use larger font so that your content is readable
- Adjust the size and layout of your website
- Eliminate pop-ups and optimize button sizes and position
- Choose images and themes that are mobile responsive
Build Authority and Backlinks:
There are plenty of techniques that can be used for making your business more visible on Google. However, one of the most effective methods is to build authority and backlinks.
The more authoritative and popular your site is, the higher it will rank on search engines. The more backlinks you have from high-quality sites in your niche, the more noticeable your site will be.
When you earn a backlink, the authority of your business in the field increases.
Backlinking can be done through a variety of methods such as:
- Guest Posting
- Networking with other businesses
- Replacing broken links
- Creating high-quality content
Improve Your Website’s Loading Speed:
Page loading speed is a critical aspect of web design that is, unfortunately, often overlooked. To keep people on your website longer, make sure your page loading speed is as fast as possible.
Research shows that 47% of people expect a web page to load in 2 seconds or less. If it takes longer than that, they’re likely to leave.
There are a few things you can do to speed up your page’s loading time. One is to make sure all of your images are properly compressed.
Another is to get rid of any unnecessary code or plugins on your page. You can also use a caching plugin to store a copy of your website so it loads quickly.
In addition, you can use a tool like Google PageSpeed Insights to find out what you need to do to improve your loading speed.
Run a Google PPC Campaign:
Relying only on SEO to improve the performance of your business is very difficult and time consuming. If you want immediate results, you can launch a Google PPC campaign.
When you run a Google PPC campaign, you are allowing your business to be seen by people who are already interested in what you have to offer.
These people have actively searched for terms related to your products or services on Google, and as a result, they are more likely to be turned into customers.
PPC campaigns can be customized in several ways to best suit your business needs. You can target specific demographics, locations, and even devices.
Additionally, you can choose how much you want to spend on each click, and how long you want your campaign to run.
Google is the most popular search engine in the world. If you want your business to be visible to potential customers, you need to make sure your website is optimized for the search results. This article provided tips on how to increase your business visibility on Google. By following these tips, you can improve your ranking on Google search results and enhance your chances of getting potential customers for your business.