Are you thinking about hiring an SEO agency to boost your rankings on Google? Bringing in the experts to help can be exactly what your business needs if you find that you are not getting the visitors numbers you want to your website. Often, SEO agencies have the team, experience, tools and time to achieve results.
But, one mistake we see a lot of businesses making is not researching the SEO agency they are hiring. Instead, they only pay attention to prices and first impressions on a website. One thing you should always do before you hire a team is learn about the owner of that SEO agency. You need to dig deeper to ensure you are making the right choice. Let’s take a look at a few reasons why you want to research the owner of an SEO agency.
Discover Their SEO Experience
The fact that you want to hire an SEO agency means that you wish to take your website to the next level. Namely, you want to make it onto the first page of Google and be discovered by more customers. Well, this is not an easy thing to do. If you have ever tried to handle SEO by yourself before, you will know that it is time-consuming and complicated. Ideally, you want to bring an expert into the mix so that you can achieve the results you want.
But, a problem we find on the internet is that every agency says they are the best. The first page of their website is always appealing and it can draw you in quickly. But, you have to be aware of this false sense of security. Not every agency is as experienced as they say they are. This is why you should learn about the owner of that SEO agency. This is a good way to learn about their expertise and whether they are being led by someone with the right experience.
For instance, take ClickSlice as an example. They are one of the leading SEO agencies in London and their owner is Joshua George. If you want to learn some background information on the founder, you can follow the link. What we know from reading about him is that he spent years learning about search engine optimisation and travels across the world for SEO conferences. So, we know that he has a lot of experience and this is going to filter down in the agency. It can give you peace of mind that your business is in the right hands.
Understand Their Motivations
Unfortunately, there are businesses out there that are only interesting in making money. We are talking about jumping on trends when they see them and the owner simply starts the brand with the goal of being a millionaire. Ultimately, this is not going to be the SEO agency you want to work with. They are not going to be totally focused on your business and what you are trying to build. Instead, they are in it for themselves and want their paycheque. If you are willing to put in the time to research the owner of the SEO agency, you are going to see through them. In other words, if they are all about the money, you will be able to tell